Will A Turtle Neck Sweater Make You Sofia Richie?

Paloma St.Clair
3 min readMay 16, 2023

The amount of press coverage Sofia Richie’s billionaire wedding has received on TikTok is impressive. Her PR team needs to get an award for the way they infiltrated every aspect of TikTok for a week and a half. I’ve seen many takes on this wedding, but the strangest has been the dating advice that has come out of this situation. I’ve seen countless videos about “quiet luxury”, “wealth whispering”, “modesty” and how to attract wealthy men. The main issue I see with these topics is people truly believe if they “follow” Sofia’s “path” they too will end up marrying a billionaire, which is statistically far from being true.

Sofia Richie use to date Scott Disick, a notorious bad boy, and a mess. Back when she was dating him, she dressed very differently, she dressed in the typical Instagram model clothes. She had a more provocative image, to match Scotts' bad boy image.

When Sofia got with her now husband Elliot Grainge, she had a shift in her wardrobe.

Elliot comes from a long line of old money. Old money is currently a buzzword on TikTok. People are obsessed with looking like their family owned slaves… I mean… they want to look sophisticated, timeles and classy. I’ve seen countless people on TikTok imply that if you hang up your Fashion Nova jumpsuit and put on an H&M turtle neck, they will attract a billionaire.

People fail to acknowledge a few things: First, Sofia was ALWAYS going to marry a rich man. Regardless of what she was wearing, she was going to marry a rich man from birth. Because that is how wealth works. Statistically, if you are rich, you will marry someone else who is rich. We cannot compare ourselves to a woman who was going to die rich regardless of the choices she made. Second, why do you want to attract a man who is so obsessed with your wardrobe? If a man is only treating you like a human being because you’re in a long skirt… I hate to break it to you but you are in for a rollercoaster of hardship. The advice that comes with this dressing modestly movement is horrible. It ties back into femininity coaching where we are teaching women that they need to silence themselves and dumb themselves down when in the presence of a man. That is terrible advice. Third, what is wrong with looking like “new money?” What is wrong with looking like you are the person who was able to break a cycle of generational poverty and become the first to amass wealth for yourself? The phrase old money and new money was created to distinguish the wealthy people who have always been rich, from the people who they perceived as lesser who were able to amass wealth.

Online “coaches” need to stop projecting their false narratives onto celebrities. They make these outlandish claims preying on people's desire for wealth and partnership without truly analyzing the layers of capitalism and patriarchy that are sprinkled throughout their claims. While I’m happy Sofia was able to ditch the trainwreck that is Scott Disick to marry someone seemingly better. This kind of change is not applicable to the average person, because Sofia Richie is not the average person.

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Paloma St.Clair
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Hi, My name is Paloma St.Clair and I am a student at NYU Tandon studying integrated Design and Media. Every so often i feel like writing.